make your product succeed in the market
The challenge is great. Many products do not reach the potential they deserve. Product launches fail to create momentum for the product to break through the noise. And soon the market advantage has been drastically reduced. The investment in development, production and marketing does not reach the goals. Has it happened to you?
The product launch is critical for the product’s market success. You have been developing for months and perhaps years. You must now achieve sales and meet deliveries. At the same time, you share knowledge and influence in your entire eco-system.
This training will give you tools, methods and know-how within company readiness – instantly usable in your daily professional life.
|Day 1||Market insight
Product Marketing Audit
Inbound vs. Outbound
Session 1: 7-8/12
Session 2: Spring 2018
Session 3: Fall 2018
Session 4: Winter 2018
"Today we struggle with a consistent messaging around my products
and although we have plenty of product marketing staff.
The Value Tree ® of Tolpagorni helps me as a PM
to 'take control' over the situation.”
Sr. Product Manager, CA TECHNOLOGIES