Your company has invested months, if not years, in developing your next revolutionary product and now it is getting ready for launch. That is exciting. However, 40-90 percent of all new product launches fail. What can you do to increase the chances of your next product launch becoming successful?
Product launches don’t have to be complicated, but they require thoughtful preparation. During the two day course you will learn tools, methods and best practices for making your next product launch a success. We will cover topics such as:
This is a pragmatic course that mixes theory with examples and exercises. It is suitable for Product Managers in high tech B2B who want to become better at product launches and product marketing. It is also a course for those who work with product marketing but want to work more structured.
After the two days, you will have new insights and tools to make your next product launch a success.
The course is run by senior experts at Tolpagorni with extensive knowledge from product marketing and launches from companies such as GE, Scania and Tobii.
To keep a tight schedule and have time for exercises and discussions we have to limit the number of participants.
If you, or any of your colleagues, wants to join, then please sign up today to secure your seat.
Why will they buy - defining the value logic of your product
|Day 2||What is a launch - scope, objectives and goals and more
Planning and preparation - pricing, channel strategy, building organizational readiness
Execution and follow up - making it all happen
Session 1: 29-30/11 2018
"Today we struggle with a consistent messaging around my products
and although we have plenty of product marketing staff.
The Value Tree ® of Tolpagorni helps me as a PM
to 'take control' over the situation.”
Sr. Product Manager, CA TECHNOLOGIES