TOLPAGORNI IS THE LEADING TRAINER IN PRODUCT MANAGEMENT

The challenge is great. Many products do not reach the potential they deserve. Product launches fail to create momentum for the product to break through the noise. And soon the market advantage has been drastically reduced. The investment in development, production and marketing does not reach the goals. Has it happened to you?

The product launch is critical for the product’s market success. You have been developing for months and perhaps years. You must now achieve sales and meet deliveries. At the same time, you share knowledge and influence in your entire eco-system.

This training will give you tools, methods and know-how within company readiness – instantly usable in your daily professional life.

Format

Timing Description
Day 1 Market insight
Segmentation
Driving forces
Pricing
Eco-system Management
Positioning
Channel
Selection
Value Tree
Personas
Resonating Focus
Day 2 Channels,
Marketing Mix
Product Marketing Audit
Inbound vs. Outbound
Sales Funnel
Customer Journey
Channel Management
Launch Planning
Executive Launch
Company Readiness
Channel Preparation

 

Product Sheet Marketing & Launch

For whom?

  • Product Managers
  • Product Marketing Managers
  • Individuals with previous experience from releasing and bringing high tech products to the market

Next Sessions

Session 1:  7-8/12
Session 2:  29-30/5 2018
Session 3: Fall 2018

 

 

 leif.jpg"Today we struggle with a consistent messaging around my products
and although we have plenty of product marketing staff.
The Value Tree ® of Tolpagorni helps me as a PM
to 'take control' over the situation.” 

Leif BILDOY
Sr. Product Manager, CA TECHNOLOGIES

Book
Marketing & Launch


Your contact

Kristin Svensson
PM Training Specialist


[email protected]
Mob: +46-725-798-985

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