TOLPAGORNI IS THE LEADING TRAINER IN PRODUCT MANAGEMENT

Product launch and marketing

Your company has invested months, if not years, in developing your next revolutionary product and now it is getting ready for launch. That is exciting. However, 40-90 percent of all new product launches fail. What can you do to increase the chances of your next product launch becoming successful?

Product launches don’t have to be complicated, but they require thoughtful preparation. During the two day course you will learn tools, methods and best practices for making your next product launch a success. We will cover topics such as:

  • Launch as a process or event
  • How to define and communicate the true value of your product offering
  • Common mistakes and pitfalls and how to avoid them
  • How to get ready, execute and follow up
  • Relevant strategies and tactics
  • Models, tools, and checklists that help you with the launch

Who should attend

This is a pragmatic course that mixes theory with examples and exercises. It is suitable for Product Managers in high tech B2B who want to become better at product launches and product marketing. It is also a course for those who are new to product marketing.

After the two days, you will have new insights and tools to make your next product launch a success.

About the trainers

The course is run by Henrik Johnsson and Thomas Nordén, both with extensive knowledge from product marketing and launches from companies such as GE and Tobii.

Hurry, seats are limited

To keep a tight schedule and have time for exercises and discussions we have to limit the number of participants.

If you, or any of your colleagues, wants to join, then please sign up today to secure your seat.

 


Format

Timing Description
Day 1

Planning the Launch
What Market insight do you really need?
Choosing your customers!
Use Aggressive Pricing Strategy
Building Channel Readiness

Day 2 Build your Value Logic with Value Tree
Sharing critical Market Insights - the SÄPO way
Product Marketing Analysis - what material do we need
Success in Outbound-Inbound marketing
Using  the Customer Buyer's Journey

 

For whom?

  • Product Managers
  • Product Marketing Managers
  • Marketing Managers
  • Individuals with previous experience from releasing and bringing high tech products to the market

Next Sessions

Session 1: 29-30/5 2018
Session 2:  Pending


 

 

 leif.jpg"Today we struggle with a consistent messaging around my products
and although we have plenty of product marketing staff.
The Value Tree ® of Tolpagorni helps me as a PM
to 'take control' over the situation.” 

Leif BILDOY
Sr. Product Manager, CA TECHNOLOGIES

Book
Launch & Product Marketing


Your contact

Kristin Svensson
PM Training Specialist


kristin.svensson@tolpagorni.com
Mob: +46-725-798-985

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