This is a two-day training where you will learn the basic concepts of product management to get a comprehensive foundation of knowledge in the field. Learn the different product management phases and examples of division of labor and roles, to understand how its interaction leads to better products. Other areas being discussed is the user experience, and how to work with it throughout the company. You also get an overview of the product life cycle and how the product line can support marketing and sales.

This training is designed for you who is new in the role as product manager. Perhaps you are an engineer and work closely with the product management function and wants to understand more about the role and function. Or you are ready to take the next step in your career to become a product manager.  


Timing Description
Day 1

Part 1: Product management (PM) role & process

PM Challenges
Product vs Project
ISPMA & Other PM Frameworks
Interfacing with other units
Spending your time
Impact from Dev’t


Part 2: Product Strategy

Product Strategy
Market Insight
Product Architecture
Vector of Differentiation
Resonating focus
Business Model Canvas
Product Life Cycle Management
Portfolio Management
Business Case
Day 2

Part 1. Product Planning and Requirements

Quality & Testing
Elicitation & Ideation
The 5 principles of Requirements
Handover PM/R&D
Structuring of requirements
Development Methodologies
Release planning
UX and Product Identity

Part 2. Product Launch and Sales & Marketing

Price Pyramid
Marketing material
Tech support
Company readiness
Phase out
Value selling
Pilot customers
Operational marketing


Download Course Overview 

For whom?

This training is  interesting for those who are new to product management, perhaps working in R&D now,  and want to build basic skills and understanding of the role and function. Also suitable for those who want to brush up your knowledge of tools and methods.

  • New in product management
  • CTO
  • Engineers
  • Project managers
  • Business developers

Next Sessions

  • Session 1:  7-8/9
  • Session 2:  Winter 2017/18
  • Session 3: Spring 2018
  • Session 4: Summer 2018



PM for Engineers

Your contact

Kristin Svensson
PM Training Specialist
Mob: +46-725-798-985

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