High Tech Product Management is a challenging task. The opportunities are humongous. The strategic alternatives are vast. The role of Product Management is to secure that requirements are aligned with the other activities. This tutorial will show how successful product management achieves this.

Time Slot Content
0830 - 0900  Welcoming mingle
0900 - 1000 Intro to Product Management
1000 - 1100 Insights
1100 - 1200 Strategies
1200 - 1300  Lunch
1300 - 1400 Roadmapping
1400 - 1500 Requirements
1500 - 1600 Value Engineering
1600 - 1630 Launches
1630 - 1700 Role of a Product Manager
Download Course Overview

About the workshop:

This one day, the tutorial is a foundation for high tech product management. It will give you the necessary tools for handling complex situations and ambiguous decisions. But primarily it will give you the tools to align requirement management with product marketing, market analysis, and strategy creation.


What I will learn:

  • To create market insight
  • Tools and methods for product strategy
  • Building the product marketing and delivering a product launch
  • Managing the Requirements with a powerful structure tool

After the worshop:

  • Gain your Product Marketing insight
  • How to define Strategic positioning
  • Get a deeper understanding of Product requirements engineering
  • How to create a Product launch

For Whom:

  • Individuals who are in charge of products, orderding development or collects market requirements,
  • People who are responsible for product marketing and planning product launches.

Next Sessions

  • Session 1: 17/10 (Gothenburg)
  • Session 2: 20/3 - 2019




Martin_Drott-525679-edited.jpg"Very good overview of product management,
for me a good refresh of concepts and some new things.” 

Head of Product Management, STATOIL LUBRICANTS 


PM Essentials

Sofie Ohlsén
PM Competence Adviser
Mob: +46-72-555-15-44
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