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WHAT YOU WILL LEARN

The Driving Forces Methodology is a model often used to understand the future and to build insights. Driving Forces are easily communicated and easily used for decision making. Driving Forces are being used not only by product managers but also by the Intelligence agencies around the world. 

The concept behind driving forces is to think like Newton. Think like a genius and apply the physics from high school. If forces are applied on an object, it will move. In fact it will not move unless forces are applied. By the same theory we can conclude that the movement of the object can be predicted by analyzing the forces exerted upon it.

    
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