About this video

The Tolpagorni  Value Tree®  tool is great for validating what you need to communicate about your product to the individuals within your customer´s organisation. The Value Tree® can be very relevant if you wish to undertake a product refresh or re-launch. It can be applied to a particular product or service, or an entire portfolio of products and services.  Register to watch a 17 min video that outlines an effective process for creating a Value Tree®. 

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