Agile methodologies intensify the development and mostly increase speed by 20-50% in deliveries. The product management way of working is challenged and must drastically change to leverage the value generated. Many Product Managers find themselves overloaded with work as Agile has been introduced. We have on the other hand found Product Managers that are filled with joy, pride and a great working environment. What is their secret? What have they done that is different from the rest? We claim that there are three core actions for success.