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What you will learn

The Product Material Analysis, PMA™, is a model created by Tolpagorni to analyze what type of marketing material is of most use in each of the buying phases to meet the customers need. This model is used by Product Management to prioritize in the continuous improvement of sales and marketing material. This gives the Product Manager an indication where to start, what to tell and where the efforts gets most effect.

This paper outlines an effective process for creating a Product Material Analysis, and connects the product marketing communication to Customer buying phases.

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