What you will learn
The Product Material Analysis, PMA™, is a model created by Tolpagorni to analyze what type of marketing material is of most use in each of the buying phases to meet the customers need. This model is used by Product Management to prioritize in the continuous improvement of sales and marketing material. This gives the Product Manager an indication where to start, what to tell and where the efforts gets most effect.
This paper outlines an effective process for creating a Product Material Analysis, and connects the product marketing communication to Customer buying phases.
Product Management Essentials
Get an overview of the product management profession with tools and method for product planning, strategy & launch. Share experience across companies and industries.
The Expert Compromiser
A guide to strengthen you in the role as product manager. Download this sample job description listing skills needed for the job and identified areas which are core and others that you just orchestrate.