Location: Online

Creating a product strategy is easy, it’s something you can do in your sleep, but creating an executable product strategy is a whole other ball game.

Executable product strategies are used to align your daily activities with the overall goals of your company and provide a steering point for other major initiatives like requirements management, road mapping, product marketing, segmentation or even defining the value proposition.

About the workshop:

This fast-paced one-day workshop will give you:

  • the power to understand the impact of Product Strategy,
  • the ability to use Product Strategy models and tools to drive success, and
  • the capability of driving the Product Strategy process forward

You will learn:

  • The role of Product Strategy and how to define success
  • What Product Strategy Principles are and how to use them
  • How to gather, structure and analyze elements of your Product Strategy
  • How to make your Product Strategy executable

After the workshop you will be able to:

  • Understand the role of Product Strategy in defining success
  • Know the key steps involved in developing Product Strategy
  • Base your Product Strategy on real insights of your customers, markets and competitors
  • Align Product Strategy with the overall strategy of your company
  • Utilize Product Strategy models and tools to drive your product forward

Designed for:

  • Product Managers
  • Head of Product Management
  • Product Marketing Managers
  • Individuals from general management, R&D, sales, production, service and support and controlling

All the trainers are experienced Product Managers with successful track records - generating billions of Euros in sales and profit.


All documentation, including training materials will be made available via the ProductBeats community platform found at

Tolpagorni reserves the right to use any photograph/video taken at any organized or sponsored event, without the expressed written permission of those attending. Any individual participating at one of our events who wishes not to have their image taken should express their objection beforehand.

Due to the nature of these events we require a cancellation notice of at least 30 days in advance to provide a full refund. You can reschedule 14 days in advance of the event date, or if you are unable to attend it is possible to transfer your spot to colleague, we will do our best to accommodate your needs.

Download Product Strategy Description



Torbjörn Höjer

More than 500+ Customers trust us

Transformation Lab
pivot invest
HPPM in action-1-1

More than 500+ Customers trust us

Take responsibility for your product management capabilities!

Training your Product skills is your responibility. As there are no Academic product educations so where do you get your knowledgeand best practise from? There are multiple sources:

  • Video channels
  • Books
  • Web searches
  • Tolpagorni trainings

About Us

We Build High Performing Product Management 

In today’s tech enabling society the opportunities are massive.
The boundaries of markets and technology have drastically changed and will continue to do so.
Product management is a vital function in managing the change and being able to build a long term competitive edge.

We help teams, individuals and companies on their  journey to build and launch successful products.
We have the tools, methods and experience to make it happen.
We love technology and thrive when it gets complex! 


There are many more product trainings at Tolpagorni

Increase your skills and toolbox in any specific area; Product marketing, Value engineering, Strategy, Product Planning or Product Owner. If you are more senior, train to master the complexity of a High Performance Product Manager.

Check all Product trainings